The color is a key element for packaging, conveying the character and the identity of the product itself. color helps to distinguish the product from others on the shelf and increase the recognizability of the brand.
Brand Identity
Color can be one of the identifying marks of a brand.By using specific colors in product packaging, brands can establish a unique brand identity in the market.
Emotion and Mood Conveyance
Different colors can inspire different moods and moods. By choosing colors that suit your product positioning and target audience, you can evoke specific moods and emotions.
Presentation of different product attributes
Different colors can emphasize different attributes and characteristics of the product.For example, for fresh and healthy products, it may be more appropriate to choose green or blue; for high-end and luxurious products, gold or black may better convey the quality and value of the product.
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