Logo has an important influence in packaging and printing. It increases brand recognition, communicates brand values and perceptions, enhances the visual appeal of packaging, increases product recognition, and establishes brand consistency. All these factors contribute to the success of a brand in a highly competitive market.
A unique and recognizable logo can help consumers quickly identify and recognize a brand. Printing logos on packaging can increase brand recognition and make it stand out in a competitive market. When consumers can quickly connect with a brand, they are more likely to choose and purchase products from that brand.