The shape has an impact on the storage, use and appearance of the product. The specific product design will comprehensively consider factors such as product attributes, user experience and brand image, so not all cosmetics will follow the above rules. Different brands and products may have their own unique bottle shape designs.
Circle
Round bottles have better stability and airtightness when storing and filling liquid cosmetics. The round shape of the bottle also reduces the chance of fluid pooling in the corners and is easy to hold and rotate.
Oval and flat
Hot stamp printing technique is similar to silkscreen print in the way that a colored design is printed directly onto the tube. The difference between the two, however, lies in the fact that silkscreen print is using paint whereas hot stamp print is using pre-dried foils to add color to your tubes. Hot stamp print is used most commonly to add shiny colors to your packagings such as gold, silver, and bronze. The designs used for hot stamp print often have limited colors and are not too complex. By adding a shiny print to your cosmetic squeeze tube, you’ll be able to add a touch of luxury to your product line.
Square
Square bottles are usually used for powder or solid cosmetics, such as blush, loose powder, eye shadow, etc. The shape of the bottle provides stable balance for easy placement and stacking for easy storage and display. Also, the square shape of the bottle facilitates the use and access of tools like powder brushes.
Rectangle
Rectangular bottles are commonly found in products such as lipsticks, lip balms, and nail polishes. The shape of the bottle is easy to hold and manipulate, making it more convenient for users to use. Rectangular bottles also provide enough space to hold the product, and are more compact and stylish in appearance.
Triangle
Triangular shaped bottles are commonly found in liquid eyeliner, lip brushes, and some special-purpose cosmetic products. The shape of the bottle provides good grip and control, allowing users to apply the product with greater precision. In addition, the triangular shape of the bottle reduces the possibility of rolling, making it easy to place and use.
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