Views: 0 Author: Site Editor Publish Time: 2026-01-23 Origin: Site
When a customer stands in the skincare aisle or scrolls through an online shop, what makes them stop and click "add to cart"? While the formula inside matters most for long-term loyalty, the packaging is what secures that first purchase. For facial cleansers, the tube is more than just a container; it is a tactile experience that needs to function perfectly in a wet environment while communicating your brand's value.
Selecting the right face wash tube packaging can be overwhelming given the variety of materials, printing options, and closures available. To help you navigate this process, we have answered the most common questions brands ask when sourcing packaging.
The durability and feel of your product depend entirely on the material you choose. Not all plastics are created equal, and the choice often comes down to the level of protection your formula needs and the aesthetic you want to achieve.
At Majesty Packaging, we typically recommend three primary materials for skincare tubes: PE (Polyethylene), ABL (Aluminum Barrier Laminate), and PBL (Plastic Barrier Laminate).
Here is a breakdown of how they compare to help you decide:
Material Type | Barrier Protection | Flexibility | Best Application |
PE (Polyethylene) | Moderate | High (Soft touch) | Standard facial cleansers, body lotions, and basic moisturizers. |
ABL (Aluminum Barrier) | High (Best protection) | Medium (Holds shape) | Sensitive formulas containing Vitamin C, retinol, or SPF that need protection from light and air. |
PBL (Plastic Barrier) | High | High (Returns to shape) | Premium skincare, extensive graphics, and formulas that need barrier protection without the metal content. |
If your face wash tube contains active ingredients that degrade when exposed to oxygen, ABL is often the safest choice. However, for standard foaming cleansers, PE offers that classic, soft-squeezable feel that consumers love.
Sizing is crucial for both shelf presence and user convenience. Tubes are measured by diameter and length. Changing the diameter affects the volume significantly, while the length can be adjusted to fine-tune the exact capacity.
Whether you are looking for empty lotion tubes for a travel set or a standard full-sized cleanser, understanding the relationship between diameter and volume is key.
Common Sizing Reference:
· 13mm - 19mm Diameter: Ideal for eye creams, lip balms, or sample sizes (2ml - 15ml).
· 25mm - 35mm Diameter: Perfect for travel-sized face washes, hand creams, or luxury serums (20ml - 60ml).
· 40mm - 50mm Diameter: The standard for full-size face wash, body lotion, and hair products (80ml - 250ml).
· 60mm Diameter: Best for bulk sizes or body washes (200ml - 400ml).
Once you have the material and size, the design is what separates a generic product from a premium brand. The printing capabilities of your manufacturer define how your final product looks.
Modern manufacturing allows for a wide range of decorative finishes. You might opt for offset printing for photographic quality images, or silk-screen printing for bold, tactile text that pops off the tube. For a touch of luxury, hot stamping (in gold or silver) adds a metallic shine that catches the consumer's eye.
Finding a reliable supplier is just as important as the design itself. You need a partner who understands the intricacies of cosmetic safety, sustainability, and large-scale production.
Majesty Packaging (Jiangmen) Co., Ltd. has been a leader in the industry since 2004. With over 20,000 square meters of production space and a dedicated design team, we ensure that every tube meets strict quality standards. Whether you need a standard PE tube or a complex custom mold, our "Customer First" principle ensures we tailor our solutions to your specific market needs.
Your packaging is the first interaction a customer has with your brand. It needs to be functional, beautiful, and protective. By choosing the right material and partner, you ensure that your face wash stands out for all the right reasons.
If you are ready to explore customization options or need advice on the right specifications for your product, reach out to our team today for a consultation.
